As a doctoral researcher at the Centre for Digital Health Interventions at ETH Zurich, I work on user churn prediction and prevention in digital health interventions. My research aims to help stakeholders of DHIs develop more effective and compelling mHealth apps. In collaboration with healthcare industry partners, my team and I analyze longitudinal data sets of mHealth interventions to identify factors that influence app adherence and dropout signals. We are developing a software tool that can predict dropouts in mHealth apps, which will be evaluated in upcoming studies. If successful, this tool could be used to develop a SaaS solution that helps mHealth app developers retain more users. This service could also have potential applications for other industries, particularly subscription-based software services.
Academic & Professional Background
I am a master's degree holder in Technology and Management from Technical University of Munich (TUM) and a bachelor's degree holder in Industrial Engineering from Karlsruhe Institute of Technology (KIT). Before joining ETH Zürich, I founded a mobile gaming start-up and gained professional experience at Accenture, Fortiss, Infineon, and Volkswagen. I have had the opportunity to study and work in multiple countries, including the USA, Singapore, Spain, Mexico, Switzerland, and Germany.